Ep. 11: Celebrating Your Culture in Branding & Visibility with Sandra Velasquez


Today, I am so honored to speak with Sandra Velasquez! While in between jobs, Sandra decided she was going to dedicate her time with “learning how to make stuff” during the pandemic. Being from California, where the nopalera is abundant, she decided to make soap. With no outside funding and in her first year launched, that “stuff” is now being sold in stores such as Nordstrom and over 200 independent retailers nationwide.

Be proactively present and join us as we discuss:

  • When she discovered her culture wasn’t being celebrated in branding
  • Sandra having a Latina focused brand
  • How working for consumer packaged goods set her up for her own business
  • Recommendations on how to get products in retail
  • The importance of comp shopping
  • Why you need to invest in branding
  • Having systems and products in place to help business run smoothly

Where can you find Sandra:

Website: https://nopalera.co/

Facebook: https://www.facebook.com/nopalera.co

Instagram: https://www.instagram.com/nopalera.co/

Black Friday Offer

20% of all purchases made on Friday, November 26 between 12 am – 11:59 pm EST will go to Casa Cornelia.

For the past 28 years, Casa Cornelia has been providing quality free immigration legal services to vulnerable asylum seekers, unaccompanied children, and victims of crime. 20% of all purchases made on Friday, November 26 between 12 am – 11:59 pm EST will go to Casa Cornelia.

For the past 28 years, Casa Cornelia has been providing quality free immigration legal services to vulnerable asylum seekers, unaccompanied children, and victims of crime. 

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Proactively Present is sponsored by my business Well-Run Retail. Well-Run is an operations consulting company created to put your product-based business systems, processes, and profit into overdrive! Ready to learn more? Schedule a complimentary call with me now. https://bit.ly/opsassesment

How are YOU being proactively present?

Follow & share with me on social media your proactively present moments!

Instagram: https://www.instagram.com/wellrunretail/

LinkedIn: https://www.linkedin.com/in/kalish-nesbitt/

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